| (An
article on emerging market of cheap airfares)
The emergence of many low cost airlines services
have been largely responsible for the Indian Railways
getting at the wrong end of competitive pricing
of travel options for national and international
tourists. With melting prices of many new, pocket-friendly
flight services being offered to the market-savvy
tourist, air-travel is fast becoming the chosen
form of making a comfortable, affordable and easy
trip.
Rock-bottom prices offered by the new breed of
flight operators like GoAir, Kingfisher, Deccan,
Spice Jet and others in the category of low-cost
airline options translates into high-savings for
the customer, who is making the most of this continuing
fare tussle between the railways and these business-savvy
airline services. This has made the Indian traveler
wise in the ways of spending money on the right
and ready travel option of air-travel as opposed
to longer, tedious journey courtesy the Indian
Railways. The advantage given to the Indian traveler
by the average low-cost carrier, or LCC, as it
is referred to in the aviation industry, has made
travel by air a long-desired and recently affordable
reality for thousands of Indians born under a
wandering star! With the need to travel, learn,
explore or simply unwind being a priority with
many middle-class Indians, the fact that these
LCC's are offering competitive and low-cost flying
options has opened up a whole new world of classy
comfort in the skies thanks to cheap airfares
constantly being challenged by similar airline
services, in the same sector. For business travelers
and frequent fliers, the opportunity to grab the
many and varied options of cheap airfares may
just be a simple choice since many a time, the
cost is borne by the company; however, for the
average India, the emerging market for low-cost
airlines has spelt that many more holiday options
with affordable traveling that is markedly cheap!
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Air Deccan had earlier introduced airfares almost
in the same price range as that of the AC II-tier
train fares and it came as no wonder that the
public responded to this announcement with great
joy at saving the time and trouble associated
with traveling by train. Other leading Indian
airlines such as Jet, Indian Airlines and Sahara
responded in kind by slashing their flight ticket
prices to accommodate the expanding hordes of
Indian travelers and thus, grew the great market
for Apex fares!
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| A drastic cut
in flight ticket rates and the option of a well-managed
system of Advanced Purchase schemes/Apex fares has
taken traveler by storm as booking in advance means
a discount in air tickets by a good 30 to 40 per
cent as compared to the original prices of tickets.
Today, there are many LCCs flying Indian skies with
entry barriers being inviting low, a fact that encourages
airline services like Paramount, IndiGO, Yamuna
Air and Kerala Airways to also harbor the same ambitions
and file flight plans like earlier low-cost flying
services providers that have established themselves
also have. Thus, travelers on a limited budget are
heavily and readily opting for these LLCs options
of no-frills, but affordable flying chances granted
by cheap airfares. |