| |
Impact
of Commonwealth Games on Tourism: updates on the
sports sector and other related ministries. |
| A
big boost for brand India comes in form of Delhi,
the National Capital Territory (NCT) of India, having
won the bid to host the 2010 Commonwealth Games
in 2003. This Indian capital of Delhi, stretching
for 1483 km, skims border areas of States of Haryana,
Rajasthan and Uttar Pradesh and the impact of CWG
(Common Wealth Games) Delhi 2010 on tourism is bound
to effect these surrounding areas, apart from the
host region, that's for sure.
Going by that surmise, the true impact of the
Commonwealth Games on tourism, scheduled for October
2010, can be judged better if one is to look at
the various possibilities for marketing, advertising,
educating and introducing a new India for the
sportspersons, their entourage and other global
visitors to the country. Knowing this definite
time frame for the CWG taking place, the tourism
and other related ministries get a chance to develop
some public-private demonstration projects as
a show-case for domestic, regional and international
cities. What makes the CWG so important in sporting
events and a coup for Indian economy and hospitality
sector and its sister branch, tourism segment,
is that the Olympic and Commonwealth Games are
the second largest sports events held in modern
times. Other cities that have hosted the CWG have
recorded major spurt in tourism since their chance
at this excellent reason for global travelers
to come together in a spirit of competition, learning
and life experiences while also giving the countries
a chance to present a newer, vibrant youth-appeal
to their land. The examples for this kind of cultural
showcasing and effective gift-wrapping of sectors
of interest like tourism-be it adventure, spa
or spirituality- can be seen from the earlier
hosts of world sporting events: Beijing, China
and Barcelona, Spain benefited from hosting the
Olympics while Manchester, UK and Melbourne, Australia
received greater tourist inflow during and after
playing host to CWG 2002 and 2006, respectively.
|
|
Factors raising effective impact
of Common Wealth Games on Tourism: what India
could benefit from
|
TOP |
|
State-of-art technology deployments will help
in ensuring world-class management of Delhi city
during the event and also leave a sure, culturally
strong imprint as valuable legacy of classy Indian
hospitality on visitors to the CWG Delhi, 2010
while major economic boost from the CWG will raise
tourism opportunities for our country, if basic
amenities and modern tourist needs are kept in
mind while formulating and promoting specialized
tourism sectors.
The CWG Delhi, 2010 can well prove to be a catalyst
for major investment in the country's sporting,
social and environmental fabric since it will
effect the tourism sector directly as well as
indirectly.
Eco-tourism and total wellness packages including
ancient exercise and relaxation, toning, breathing
and strengthening routines are likely choices
that guarantee global tourist interest and are
bound to be crowd-pullers during CWG. While earlier
host nations of CWG directed their tourism budget
towards raising standards of basic and luxury
amenities, including novelty factor for tourists
and sportspersons, other areas of redevelopment
covered bridge and road links to and from the
host city to neighboring regions and specialty
tourism spots. These can be developed as mini-villages
offering bountiful shopping, eating, local customs,
drama and theatre, music, dance and associated
learning and living experiences that are essentially
Indian, therefore attractive to outsiders. Planting
of trees, arranging meetings with trained-up volunteers
assisting local community/youth/social service
and cultural awareness groups and events and such
like are likely to generate almost 13,600 full
time equivalent jobs created from the Games. Naturally
then, the expected economic return will be higher
than before thanks to the impact of the Common
Wealth Games on Tourism and the higher number
of international tourists.
|
|
|
|